Webinars
SPSS Webinar – Hot Tech Tips for Segmentation & Direct Marketing
In this webinar we show you top tips and tricks for segmenting your data and harnessing these clustering techniques in SPSS Statistics to target your direct marketing activities.
You will learn:
- An overview of Segmentation & Cluster Analysis
- Applying Cluster Analysis to Marketing Data
- Interpreting the Model Output
- Top Tips
Watch a quick intro below, for the full video please complete the form.
To watch this webinar, please complete the form below.
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