Predictive Analytics for
Surveys & Market Research
Offering an array of solutions and services to meet the highest standards of professional survey researchers.
You’re an expert at studying people’s attitudes, opinions, and experiences. Version 1’s SPSS team are the experts at supporting you, offering an array of solutions and services to meet the highest standards of professional survey researchers.
Version 1 fully understands that different types of quantitative market research – such as academic research, consumer market research, product marketing research, and more – require different solutions. That’s why we offer you a full range of options, both in technology we offer and in the services we provide.
Predictive analysis, statistical learning, perceptual mapping and preference scaling, along with specialized planning tools such as stratified, clustered or multistage sampling, are combined with the ability to model the consumer decision-making process. The result? Your inferences can now be statistically validated
Predictive Analytics for Surveys & Market Research
IBM SPSS Statistics is a comprehensive statistical and survey research tool. It is intuitive and easy to use and allows survey researchers to connect to data, transform it, and quickly derive insights from survey and market research.
Users can switch from data to variable information as they work, create multiple response variables, present results in custom tables or visual formats, access extensive statistical procedures, and use code and automation effortlessly. Users can run analyses and reports at the touch of a button.
Our SPSS Survey Analysis expertise can deliver an array of solutions and services to meet the highest standards of professional survey researchers.
Primary Analytics Solutions for Surveys & Market Research
Design the analytical solution that is best for your business.
Data Collection
Collect valuable customer insights through PDA, online, telephone or face to face
In a crowded marketplace, research organisations are confronted with a number of significant challenges. Unicom Intelligence enables you to meet those challenges head-on by extending and enhancing your ability to deliver high-quality, value-added results to end users.
- Quickly and efficiently acquire clean data from the widest range of sources using an expansive array of methods.
- Extend your survey reach to population segments that are hard to engage through conventional channels.
- Deploy more representative and cost-effective surveys for deeper insight into customers’ thoughts and opinions.
- Deliver surveys in many modes, over any channel, in many languages… from any location.
- Available for on-cloud or on-premise deployment.
Text Analysis for Surveys
IBM SPSS provides access to powerful natural language processing (NLP) technologies specifically designed for survey text. It leads the way in unlocking open-ended responses for better insight and statistical analysis.
Survey analysts can automate the categorisation process, providing greater value to business users and survey research clients without the drudgery, time and expense associated with manual coding.
IBM SPSS uses proven linguistics-based technologies that cut through the ambiguities of human language. Helping you uncover patterns in the attitudes, beliefs and opinions of others.
Statistical Analysis
With IBM SPSS Statistics Standard, you can get a quick look at your data, formulate hypotheses for testing, and then carry out a number of procedures to help clarify relationships between variables, create clusters, identify trends and make predictions.
IBM SPSS Statistics enables you to automate basic reporting procedures enabling you to maximise efficiency and save time in the analysis of monthly tracker surveys.
Consultancy & Online Survey Hosting
If you find that your data analysis efforts are being hindered by a lack of time our Team of Consultants are at hand to help you turn raw data, facts and figures into professional reports.
Partnered with leading market research companies in the UK and Ireland in the following areas:
- Statistical Data Analysis
- Online Survey Hosting and Deployment
- Text Analysis
- Brand Testing
- Market Segmentation
- Product Testing
Surveys & Market Research Case Studies
Case Study – MarketCast
MarketCast needed to cross-tabulate huge volumes of data into a condensed, easy-to-read format that could be readily used by internal report writers, while simultaneously reducing both project turnaround time and the high number of “cut and paste” errors. They implemented IBM SPSS Reports for Surveys, complementing its core analytics engine, IBM SPSS Statistics and more than tripled their custom business over the last couple of years.
Case Study – Lansforsakringar
Länförsäkringar wanted a more systematic way to analyze its wealth of customer data and to generate insights that would help optimize marketing campaigns and other customer interactions. Länsförsäkringar implemented IBM SPSS predictive analytics software to analyze large quantities of data from various data sources and effectively identify different patterns of customer behavior
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Discover More Industry-Specific Solutions
Version 1’s SPSS experts can consult and deliver a wide variety of analytics solutions across a broad range of industry sectors. Find out more at the links below.
