Survey Analysis
Use survey analysis to automate the categorisation process and provide greater value to survey research clients
Version 1 fully understands that different types of quantitative market research – such as academic research, consumer market research, product marketing research, and more – require different solutions. That’s why we offer you a full range of options, both in the technology we offer and in the services we provide.
You’re an expert at studying people’s attitudes, opinions, and experiences. We’re the experts at supporting you, offering an array of solutions and services to meet the highest standards of professional survey researchers.
Primary Survey Analysis Solutions
Version 1’s SPSS experts can consult and deliver a wide variety of Survey Analysis solutions. Read more within the sections below.
Data Collection
Collect valuable customer insights through PDA, online, telephone or face to face
In a crowded marketplace, and with a proliferation of do-it-yourself survey tools on the Web, research organisations are confronted with a number of significant challenges. The IBM SPSS research family enables you to meet those challenges head-on by extending and enhancing your ability to deliver high-quality, value-added results to end users.
- Quickly and efficiently acquire clean data from the widest range of sources using an expansive array of methods.
- Extend your survey reach to population segments that are hard to engage through conventional channels.
- Deploy more representative and cost-effective surveys for deeper insight into customers’ thoughts and opinions.
- Deliver surveys in many modes, over any channel, in many languages… from any location.
Statistical Analysis
With IBM SPSS Statistics, you can get a quick look at your data, formulate hypotheses for testing, and then carry out a number of procedures to help clarify relationships between variables, create clusters, identify trends and make predictions.
IBM SPSS Statistics enables you to automate basic reporting procedures enabling you to maximise efficiency and save time in the analysis of monthly tracker surveys.
Additionally, IBM SPSS Statistics can help you perform the most basic data management/data transformation tasks, right up to advanced analytical procedures such as predicting behavioural patters.
Statistics can also make it easy to ensure statistical significance in small samples and test hypotheses.
Consultancy and Online Survey Hosting
If you find that your data analysis efforts are being hindered by a lack of time our Team of Consultants are at hand to help you turn raw data, facts and figures into professional reports.
Some of the areas where we can assist are:
- Statistical Data Analysis
- Online Survey Hosting and Deployment
- Text Analysis
- Brand Testing
- Market Segmentation
- Product Testing
SurveyTester
Optimise your survey testing by utilising AI-supported Survey Bots to quickly learn about specific question-answer needs before publishing your survey. SurveyTester collects information about survey flows while building the Survey Logic Tree and other information pools.
SurveyTester supports your QA process by integrating with a variety of survey systems it combines a collaboration platform with AI-supported Survey Bots and management tools for managing the survey-testing-chaos.
Customer Survey Analysis Studies
Case Study – MarketCast
MarketCast needed to cross-tabulate huge volumes of data into a condensed, easy-to-read format that could be readily used by internal report writers, while simultaneously reducing both project turnaround time and the high number of “cut and paste” errors. They implemented IBM SPSS Reports for Surveys, complementing its core analytics engine, IBM SPSS Statistics and more than tripled their custom business over the last couple of years.
Case Study – Lansforsakringar
Länförsäkringar wanted a more systematic way to analyze its wealth of customer data and to generate insights that would help optimize marketing campaigns and other customer interactions. Länsförsäkringar implemented IBM SPSS predictive analytics software to analyze large quantities of data from various data sources and effectively identify different patterns of customer behavior
Related resources from our Learning Hub
Tech Tips
Webinars
Articles
Industry-Leading Support to Make the Most of Your Advanced Analytics Software
Our Documentation & Support section provides 24/7 access to online fault logging as well as support documentation and FAQs.
Support Documentation
Support FAQs
Log A Support Ticket
Discover More Industry-Specific Solutions
Version 1’s SPSS experts can consult and deliver a wide variety of analytics solutions across a broad range of industry sectors. Find out more at the links below.
